"Your Favorite Shitty Beer Just Got a New Lease on Life" by Sarah Rense on Equire.com:
Pabst, which shut down its Milwaukee brewery in 1996, enjoyed a quick resurgence. Despite closing up shop, it had become terribly popular among the good hipsters of the Pacific Northwest, and that made it attractive to beer giant MillerCoors. [Emphasis, mine.]
Did you know, Pabst is the fifth most popular beer in America? I sure didn't.
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