Monday, February 3, 2025

Pliny the Younger

Distribution of Pliny the Younger could be as early as today! This is a rare and highly coveted beer from Russian River Brewing Company. La Quinta Brewing in Old Town La Quinta often gets an allocation but I have seen nothing yet on social media. I've checked other locations as well but don't see any announcements for keg tappings of Pliny the Younger anywhere yet.

Because distribution of this beer is so limited, it is not likely to be broadly advertised. You have to keep an eye on social media daily or be signed up on a mailing list to get advance notice of its arrival. And, then, you might be subject to a lottery for drink tickets.

You could, of course, drive to Santa Rosa to drink up to three 10 oz. glasses of the brew plus buy up to three bottles to go. Be prepared to wait a long time, however. From their website

"In year’s past, a line generally starts forming in the early morning hours (5-6AM) particularly on weekends. We are almost always busier on Friday, Saturday and Sunday, sometimes seeing twice as many people as we would on a weekday. Pro-tip: come Monday -Thursday to minimize your wait to get in. Evenings, especially in Windsor, tend to taper off. Be prepared to wait 6 hours or more on a very busy day, especially on weekends." 

[Emphasis mine.]

Keep an eye out. I will, too, and if I see anything don't count on me to tell you! I want it all for myself. (Although at 10.25% ABV, I won't be drinking much!)

Have a glass if you can get your hands on it. Call an Uber if you have more than one! It's delicious.