If you've been following along...

 ... Pliny the Younger was on tap at La Quinta Brewing in Palm Desert yesterday (1/18/25). They were not limiting customers to one glass (which is surprising since the ABV is 10.25%) which means they weren't overly concerned about running out. It's very likely, imo, that there is more to be had today if you weren't able to get to the brewery yesterday.

Pliny the Younger at La Quinta Brewing, Palm Desert

I also have it, from a reliable source, that The Younger will not be made available at the brewery's Old Town location. If you're interested on getting your hands - or tastebuds, in this case - on this seasonal release from Russian River Brewing, right now is your chance.

Is it an overrated IPA or a cult thing? Probably both but I, for one, am all in.

Pliny the Younger is on draft now at…

La Quinta Brewing, Palm Desert.

Limit me glass per customer until the keg runs out.

Screenshot 2025-02-17 at 9.53.02 AM

Coming Soon . . .

 

Beer Here!

With imports on aluminum, the price on your favorite packaged beer may go up.

All the more reason to drink local.

Visit a brewery today and show your support. 

Environmental and economic bonus: bring a washable, reusable growler for fresh brew at home.

Pliny the Younger

Distribution of Pliny the Younger could be as early as today! This is a rare and highly coveted beer from Russian River Brewing Company. La Quinta Brewing in Old Town La Quinta often gets an allocation but I have seen nothing yet on social media. I've checked other locations as well but don't see any announcements for keg tappings of Pliny the Younger anywhere yet.

Because distribution of this beer is so limited, it is not likely to be broadly advertised. You have to keep an eye on social media daily or be signed up on a mailing list to get advance notice of its arrival. And, then, you might be subject to a lottery for drink tickets.

You could, of course, drive to Santa Rosa to drink up to three 10 oz. glasses of the brew plus buy up to three bottles to go. Be prepared to wait a long time, however. From their website: 

"In year’s past, a line generally starts forming in the early morning hours (5-6AM) particularly on weekends. We are almost always busier on Friday, Saturday and Sunday, sometimes seeing twice as many people as we would on a weekday. Pro-tip: come Monday -Thursday to minimize your wait to get in. Evenings, especially in Windsor, tend to taper off. Be prepared to wait 6 hours or more on a very busy day, especially on weekends." 

[Emphasis mine.]

Keep an eye out. I will, too, and if I see anything don't count on me to tell you! I want it all for myself. (Although at 10.25% ABV, I won't be drinking much!)

Have a glass if you can get your hands on it. Call an Uber if you have more than one! It's delicious.

UPDATE 2/11/95: Pliny the Younger was sighted at Pizza Port at Imperial Beach. No news yet on its arrival to the Imperial Valley.

Get canned today!

Beer Can Appreciation Day (National Today)

" On January 24, we celebrate Beer Can Appreciation Day in remembrance of the historic, monumental, and thirst-quenching day beer was first sold in cans. Now canned beer just makes sense. Beer cans are easier to pack in a box or cooler. Advanced thermodynamics and quantum physics tells us beer cans are more efficient to pick up. But remember, fellow history buffs, it wasn’t always that way. If we don’t remember where we’re from, how will we know where we’re going? And wouldn’t we still be thirsty when we got there? Take a minute to think that one over while downing a cold one. Happy National Beer Can Appreciation Day! "